The company’s privacy policy explicitly conveys that the company, as the first party, collects and uses data from the customer, the second party. The company strongly suggests that all second party members review the privacy policy of the first party, and provide the first party with consent to use the personal information provided. If the second party does not agree to any of the terms of the first party’s privacy policy, the first party requests the second party not to use the services offered by the first party.

Sources of information:

  • The first party collects the data provide by the second party on the website of the first party by filling out the various forms the second party comes across.
  • Information collected if and when the second party contacts the first party for queries and requests.
  • Information that the first party collects through social media engagement.
  • Information collected via research surveys conducted by the first party.
  • Cookies and IP addresses of the second party.

Data sourced from Cookies and IP addresses:

The data collected by the second party from tracking Cookies and IP addresses helps obtain information regarding:

  • Size of the first party’s audience
  • Usage patterns of the second party members
  • Inclinations and preferences of the second party members
  • Determine the return of second party members
  • Determine the reach of the first party’s website
  • Detect the engagement rate of the first party’s website

Second party members’ rights:

In order to empower the second party members, the first party provides a transparent system that enables the second party members to know how the personal information is being used. However, these rights come with a set of responsibilities. Second party members must refrain from exploiting the first party when it comes to checking how the information is being used. These rights include :

  • The right to provide personal data
  • The right to access the information provided
  • The right to object or unsubscribe from data lists
  • The right to be forgotten or deleted from data lists
  • The right to rectify the given data
  • The right to complain if the personal information is incorrect or misused
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